When the High Point Market opens on April 18, 2015, CASTELLE will unveil an expanded showroom for its award-winning cast aluminum casual furniture lines. Located in the historic IHFC Main building in IHFC Main 101, the CASTELLE showroom will double in size. CASTELLE made the decision to expand its showroom subsequent to the overall positive response realized in its inaugural showing during the October 2014 High Point market.
“Our experience with the October market including the brisk retailer and designer traffic and the positive reception to the outdoor category contributed to our decision to increase our High Point showroom,” said Steve Lowsky, president, CASTELLE. “With the assistance of the IMC team, we were able to obtain adjacent space that affords us greater product exposure and display opportunities.”
The focus of the expanded showroom will continue to be on presenting the sales potential of the casual furnishings segment. Handpicked selections of luxury cast aluminum deep seating, dining and accessories will be featured in displays geared to the furniture and design trade clientele.
“Our newly designed showroom will allow us to feature both our CASTELLE and Summer Winds collections,” said Lowsky. “We will be able to provide not only greater focus on proven sellers, but also the exciting potential of luxury outdoor living for traditional furniture retailers and designers.”
During the April High Point Market, several afternoon showroom activities have been planned by CASTELLE to celebrate the Grand Re-Opening and Expansion.